Management Team

  • Liu Yi

    Liu Yi


    Mr. Liu Yi, brings more than 20 years of experience in quality assurance, regulation and medical technology from various government institutions and commercial firms in China. Mr. Liu Yi serves as senior vice president of Fosun Pharma and holds a doctor's degree in Biomedical engineering from Beijing University of Aeronautics and Astronautics.

  • Lior Dayan

    Lior Dayan

    CEO & Executive Director

    Mr. Dayan brings over 20 years of experience in the energy-based medical devices industry with operational, logistic, financial and sales expertise and over 10 years of experience in the growing Asian Market. Mr. Dayan holds a BA degree in Economics & Logistics from Bar Ilan University (cum laude) and an MBA degree from the University of Manchester.

  • Guojun Bu

    Guojun Bu

    Chief Financial Officer

    Mr. Guojun Bu brings more than 20 years of financial management experience in the medical and healthcare industry, specializing in finance operation, financing and investment activities. Mr. Bu holds a BA degree in Economic Information Management from Beijing University of Technology, a Master’s degree in Computer Science and Technology from Beijing University of Technology and an EMBA from Rutgers University.

  • Ran Ezioni

    Ran Ezioni

    Chief Operating Officer

    Mr. Ezioni brings over 25 years of multi-dimensional experience in the fields of global operations, supply chain management, lean manufacturing, IT, outsourcing and service in the medical devices industry. Mr. Ezioni holds a BSc degree in Industrial Engineering from Technion Institute of Technology in Israel (Cum Laude) and is Certified Six Sigma Black Belt by the American Society for Quality (ASQ).

  • Avi Farbstein

    Avi Farbstein

    Chief Strategy Officer

    Mr. Farbstein brings more than 35 years of experience in the medical and aesthetic devices industry. Mr. Farbstein’s extensive experience in research and development of energy-based devices is dating back to one of the first lasers introduced in the surgical field. Mr. Farbstein holds a BSc in Electrical Engineering from Tel Aviv University.

  • Avi Hirshnzon

    Avi Hirshnzon

    EVP Quality & Regulatory

    Avi brings 30 years of professional experience in quality assurance and regulatory compliance, 21 of which in the Medical Device Industry. Avi holds BA in Mechanical Engineering and MA in Quality assurance and Reliability from the Technion Institute of Technology.